For Employers


Ecotopian Careers helps employers chiefly by developing awareness about the largely untapped potential of people in midlife who want to transition to a green job. People in midlife face a double challenge: first, it’s difficult at any age to change the direction of your career; second, ageism. Let’s briefly look at these two challenges.

Changing career direction is such a huge problem that it has spawned its own support industry. The mantra-like word “pivot” popularized in books such as Pivot: The Art and Science of Reinventing Your Career and Life by Adam Markel and Pivot: The Only Move That Matters Is Your Next One by Jenny Blake has become commonplace, and job sites such as The Muse and The Balance Careers are littered with articles about changing career direction.

On top of this challenge, ageism is real. But what might come as a surprise is when ageism actually begins. Professor Lynda Gratton of the London Business School and author of The 100 Year Life: Living and Work in an Age of Longevity shows that ageism begins at 40 for women and 45 for men: that means that many people will spend around half their working lives experiencing a form of discrimination that is technically legislated against in the same way as gender, race or sexual orientation.

And just to put that into some quantitative perspective, a recent study published by the National Bureau of Economic Research concluded that once a job applicant’s age has been revealed, those over 40 are only around half as likely to receive a job offer as younger applicants with comparable experience.

However, there are numerous benefits to including older people in your business or organization. The Age Smart Employer initiative of the Columbia University Mailman School of Public Health notes 10 advantages of older workers with testimonials from small businesses in NYC:

  1. Older workers are skilled and experienced
  2. They stay in jobs longer and take fewer days off
  3. They have a strong work ethic
  4. They retain a business’s knowledge and networks
  5. The perceived technology gap can be overcome
  6. Older workers prove that the best teams are multigenerational
  7. Older workers play a critical role in training the next generation of workers
  8. They provide customers with consistency and personal attention
  9. Older workers attract more business
  10. Older workers are part of the business brand

Further still, as you already know, people who seek green jobs are uniquely mission-driven which, combined with the benefits of older people above, make for some extraordinary candidates … who are currently finding it difficult to secure employment!

Here’s what we’re doing right now for green employers:


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