Unintentional greenwashing and how to avoid it: free webinar, July 20

Unintentional greenwashing

A useful learning and networking opportunity for anyone interested in green business: the Unintentional greenwashing and how to avoid it free webinar on July 20.

Many businesses feel the urgent need to minimize and report their carbon emissions.

Expanding legislation means that more and more businesses globally have to disclose their emissions to stay compliant. Meanwhile, there’s growing demand from consumers for businesses to take demonstrable climate action.

However, taking climate action is complicated even for businesses with good intentions, and some businesses make mistakes along the way – resulting in unintentional greenwashing, and all its consequences.

In this webinar, Normative’s experts will explain:

What exactly greenwashing is

The wide-ranging business consequences of uncovered greenwashing attempts

How to avoid falling into the most common greenwashing traps


Dr. Alexander Schmidt – Head of Science & Climate Research at Normative

Luzia Buchmann – Climate Strategy Advisor at Normative

Zmicier Vaskovich – Climate Strategy Advisor at Normative


Maria Rincon – Social Media Manager at Normative

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