Move over, Silicon Valley. Engineers are quitting for climate tech.

Not news at all to anyone who’s been paying attention to climate tech:

When Jonathan Strauss attended the University of Pennsylvania, all the most ambitious kids in his classes wanted to be investment bankers.

Then came the Googles and Facebooks of the world, with their exciting promise of changing the world and making a meaningful impact — nap rooms and free gyms included. Wall Street suddenly found itself overshadowed by Silicon Valley as the place to be for top talent.

Today it’s a different story. Big Tech is no longer the young upstart, and there’s a new kid in town luring away smart people looking for purpose and willing to take a chance on something new: climate tech.

“Always in a maturing market, the innovation is incremental,” Strauss told Protocol. He’s made his rounds through Silicon Valley, first at Yahoo and then as the co-founder of a social media analytics company that was subsequently acquired. Last year, he co-founded Climate Draft, which connects top tech talent with venture-backed climate tech startups looking to grow.

“We’re in the first chapter of climate tech. Every opportunity to innovate is much more impactful and much bigger,” he said. Read the full article on Protocol.

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