A useful learning and networking opportunity for anyone interested in ESG: The What really works – behavioural science and sustainability in business free webinar on March 2.
If you are in business, you are in the business of behaviour.
The one thing to learn from behavioural science in the sustainability context is this: What people do is often not the same as what they say or intend to do (aka “Say-Do-Gap”).
Consumer decision-making is frequently driven by subconscious or external factors they are not aware of. A key question for businesses is how sustainable consumer decision-making can be enabled without greenshifting?
In this EAC Masterclass, Richard Chataway will share how behavioural science can help us answer the key challenges facing businesses today and explain why every business needs to better understand their customer to succeed.
Richard Chataway is the author of “Behaviour Business – How to apply behavioural science for business successes” and interviewed more than 25 global experts to get the best insights on the work of applying behavioural science to businesses around the world.
He will talk about concrete examples from different industry fields to share effective mechanisms, and lessons learned and illustrate the business case for sustainability.
At the end of the Masterclass, participants will leave with an actionable guideline on how to better map their consumers’ needs and how to develop a roadmap around effective narratives.
If you need help on your green job search check out our online course How to Make a Mid-Career Transition to a Green Job and career coaching service.
Alternatively, if you want to make your current job green, check out our online course Climate Literacy for Business.
Book a free 30 minute discovery chat to learn more 🙂