How to avoid unintentional greenwashing?: free webinar, January 17

A useful learning and networking opportunity for anyone interested in ESG: The How to avoid unintentional greenwashing? free webinar on January 17.

Unintentional greenwashing is harmful to the climate, as the assumed climate impact is not actually realized. It also creates a risk to the brand reputation. Media and activists name-shame companies, which have gotten caught by untruthful claims and communications. In worst cases, companies can face lawsuits and they might end up losing customers, investors, and partners.

In this webinar, we will discuss more what companies should consider when making climate and carbon neutrality claims and what is the best way to communicate about offsetting emissions.

Our experts Niklas Kaskeala and Mari Rihti give concrete examples and present the key elements for reliable and transparent marketing and communications around climate action. The free event takes place on January 17th 2023 at 14.00-14.30 CET and it is suitable for all companies and organizations which are using or planning to use climate and offsetting claims in their communications and marketing.

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