When plant-based meets cultivated: free webinar, January 26

A useful learning and networking opportunity for anyone interested in alt-proteins: The When plant-based meets cultivated free webinar on January 26.

An increasing number of companies are exploring the possibility of adding specific cultivated-meat ingredients, such as fat, to plant-based food products in order to improve taste and texture. But how will consumers see hybrids of plant-based and cultivated ingredients?

This webinar, hosted by ProVeg International, will delve into the business opportunities presented by hybrid food products that blend plant-based and cultivated-meat ingredients, as well as early consumer trends in the sector. Other areas that will be covered include the following:

Consumer acceptance and expectations of hybrid food products that blend plant-based and cultivated-meat ingredients, based on our recent survey of 1,000 UK respondents.

Insights from food-industry professionals regarding potential synergies between the plant-based and cellular-agriculture sectors.

You’ll come away from this webinar with a better view of the business opportunities around hybrid foods, knowledge about early adopters, and strategies to increase acceptance levels.


If you need help on your green job search check out our online course How to Make a Mid-Career Transition to a Green Job and career coaching service.

Alternatively, if you want to make your current job green, check out our online course Climate Literacy for Business.

Book a free 30 minute discovery chat to learn more 🙂

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